Emeline Berlind

Emeline Berlind

SVP & General Manager, Loyalty
Sephora

Emeline Berlind is the Senior Vice President and General Manager, Loyalty at Sephora. In her role, Emeline oversees Sephora’s world-renowned Beauty Insider loyalty program, the execution of omnichannel promotions, the Sephora credit card program, and the development of product sample program strategies & execution.

Speaking in:

Tuesday Jul 15

9:30am - 10:00am

Next-gen loyalty: Building connected customer relationships that drive long-term growth

Next-gen loyalty isn’t a program – it’s a fully integrated, data-driven strategy that makes customers feel known, valued, and connected to the brand at every touchpoint. Today’s leading retailers are moving beyond transactional rewards and designing loyalty ecosystems that blend personalization, experiential perks, and community engagement – all powered by real-time data and predictive insights. This session will explore how brands are evolving from static points programs to dynamic, customer-first strategies that foster emotional loyalty, strengthen retention, and unlock new revenue opportunities. Learn how innovative retailers are leveraging AI, omnichannel data, and strategic partnerships to create seamless, values-driven loyalty experiences that resonate with modern shoppers. Walk away with a blueprint for building customer connections that last long after the first purchase — and drive sustainable growth for your brand.