AGENDA

Next-gen loyalty isn’t a program – it’s a fully integrated, data-driven strategy that makes customers feel known, valued, and connected to the brand at every touchpoint. Today’s leading retailers are moving beyond transactional rewards and designing loyalty ecosystems that blend personalization, experiential perks, and community engagement – all powered by real-time data and predictive insights. This session will explore how brands are evolving from static points programs to dynamic, customer-first strategies that foster emotional loyalty, strengthen retention, and unlock new revenue opportunities. Learn how innovative retailers are leveraging AI, omnichannel data, and strategic partnerships to create seamless, values-driven loyalty experiences that resonate with modern shoppers. Walk away with a blueprint for building customer connections that last long after the first purchase — and drive sustainable growth for your brand.

Everyone is under pressure to either discount less – or make promotions more profitable. New advances in AI technology give retailers new levers to drive results, impacting both the top and bottom line. In this conversation, Session AI CMO Jason Seeba sits down with a leading retailer to discuss how they are transforming their digital promotional strategy with AI. They’ll explore how to target anonymous site visitors effectively, maximize both top- and bottom-line impact with AI, and boost ROI with AI-driven offers and experiences.

Yum! Brands is revolutionizing restaurant technology with Byte by Yum!, its AI-driven platform designed to streamline operations, enhance customer experiences, and empower teams across Taco Bell, KFC, Pizza Hut, and Habit Burger & Grill. This next-generation system integrates online ordering, point of sale, kitchen optimization, and inventory and labor management, helping franchisees operate more efficiently and enabling easy operations for Team Members.

Join Joe Park, Yum! Brands’ Chief Digital and Technology Officer & President of Byte by Yum!, and Dane Mathews, Taco Bell’s Chief Digital & Technology Officer, as they discuss how Byte by Yum! accelerates digital innovation, improves pricing agility, enhances order accuracy, and boosts team satisfaction. Learn how Taco Bell uses these tools for seamless customer experiences and rapid service, leveraging AI-driven insights for digital transactions, delivery, forecasting, and real-time decision-making globally.