< Full Agenda
Keynote Session

Next-gen loyalty: Building connected customer relationships that drive long-term growth

Next-gen loyalty isn’t a program – it’s a fully integrated, data-driven strategy that makes customers feel known, valued, and connected to the brand at every touchpoint. Today’s leading retailers are moving beyond transactional rewards and designing loyalty ecosystems that blend personalization, experiential perks, and community engagement – all powered by real-time data and predictive insights. This session will explore how brands are evolving from static points programs to dynamic, customer-first strategies that foster emotional loyalty, strengthen retention, and unlock new revenue opportunities. Learn how innovative retailers are leveraging AI, omnichannel data, and strategic partnerships to create seamless, values-driven loyalty experiences that resonate with modern shoppers. Walk away with a blueprint for building customer connections that last long after the first purchase — and drive sustainable growth for your brand.

Emeline Berlind
Emeline Berlind

SVP & General Manager, Loyalty

Sephora

Dan Murphy
Dan Murphy

SVP of Marketing

Liquid Death

Linh Peters
Linh Peters

Former CMO of Walgreens and Strategic Advisor