White Papers

Nexus 2024 White Paper Cover

  • Success Story Featuring Sur La Table

  • Through the Amazon Today program, Sur La Table has been able to expand their Amazon selection to customers while being more competitive on high demand products by offering Same-Day Delivery and in-store pickup.
Nexus 2024 White Paper Cover

  • Contextualization or personalization: which is better?

  • Today’s consumers demand a lot from retailers, especially when it comes to receiving a tailored experience on your site that fits their specific wants and needs. But knowing what to deliver–and when to deliver it–can make all the difference when it comes to keeping your online customers engaged, or exiting your site empty-handed. Learn more.
Nexus 2024 White Paper Cover

  • Customer Movement: Retail Strategy for Short-Term Gain and Long-Term Profit

  • Join the customer movement and learn why retail leaders are increasing their contribution margin from their retained customers by 4x to 12 x with the process of "moving" their customers from unknown shopper to known customer to first-time purchaser to loyalist.
Nexus 2024 White Paper Cover

  • Unlocking GEN AI's Potential by Strengthening Data and Organizational Readiness

  • "Through interviews with industry experts and practical implementers, this report will serve as an empirical guide as you plot your own path into the world of AI.
Nexus 2024 White Paper Cover

  • Better Holidays Begin with Better Retail Insights: Maximizing Retail Analytics with Video AI

  • How retail analytics enhanced with AI and computer vision can fuel more successful holiday seasons for retailers.
Nexus 2024 White Paper Cover

  • Transforming Business Decisions with Envestnet | Yodlee SpendSignals

  • This paper demonstrates how businesses can leverage Yodlee SpendSignals to gain actionable insights into consumer spending, optimize their market strategies, and drive growth through detailed analytics on market share, category spending, geo-targeting, and audience modeling. Learn more.
Nexus 2024 White Paper Cover

  • Revolutionizing Customer Loyalty: The Emergence of Modular Loyalty Technology

  • This eBook explains the concept of Modular Loyalty and shows how you can enhance your loyalty program performance without overhauling your current platform. Learn more.
Nexus 2024 White Paper Cover

  • Top Technology and Strategic Trends Redefining Retail and CPG in 2024

  • Discover which AI/ML and data management strategies and tech 200 retail and CPG firms are investing in for better CX, supply chain transparency and ESG. Learn more.
Nexus 2024 White Paper Cover

  • Multi-Vendor Marketplaces: The Evolution of Retail Commerce

  • This white paper discusses how online marketplaces present a growth opportunity for retailers by leveraging the network effects of multi-sided commerce to power the growth of digital retail. Learn more.
Nexus 2024 White Paper Cover

  • Ultimate Guide to Marketplaces

  • Everything you need to know about marketplaces from initial strategy to delivering scalable growth. Learn more.
Nexus 2024 White Paper Cover

  • The State of Web Development

  • Findings and insights to revolutionize your web strategy in 2024 and beyond! This report peels back the layers of modern web development, offering a glimpse of an industry undergoing significant transformation. Whether you’re battling the limitations of monolithic architectures or just curious about trending web frameworks, this report is your roadmap to understanding and leveraging the latest developments in our field.
Nexus 2024 White Paper Cover

  • Meeting 2024’s Consumer

  • Dive into the location intelligence data to find out how the retail landscape has shifted over the past five years and understand what characterizes consumers in 2024. Learn more.
Nexus 2024 White Paper Cover

  • The 2024 Retail Holiday Planning Guide

  • Learn to use data and AI to create holiday moments that keep shoppers loyal. Learn more.
Nexus 2024 White Paper Cover

  • The Age of the Anonymous

  • Ecommerce has has gained an increasing share of the retail market year over year, however online shoppers have become increasingly anonymous during that same period. Read this white paper to learn how you can convert anonymous shoppers using AI. Learn more.
Nexus 2024 White Paper Cover

  • How to Create a Prime-Like Delivery Promise Experience Space

  • A guide for CX & Logistics leaders on how to bolster the shopping experience through the shipping experience, and how to execute on the promises you make to customers.
Nexus 2024 White Paper Cover

  • Driving Performance & Sustainability in e-Commerce with Store Digitalization

  • How to win the e-commerce battle and make it a profitable growth engine. Learn more.
Nexus 2024 White Paper Cover

  • Fighting the Theft Pandemic

  • How Retailers Can Create More Secure Stores
Nexus 2024 White Paper Cover

  • The Changing Face of Retail: Connecting with Gen X, Millennials, and Gen Z

  • Zeta's research explores the latest retail trends, including "phygital" experiences, sustainability, experiential retail, loyalty programs, and livestreaming, to help brands tailor their strategies to the unique needs of each generation.