Live sports organizations must blend robust technology infrastructure with innovative marketing strategies to create seamless, compelling, and future-ready fan experiences. This conversation with Denver Broncos CTO, Daniel Brusilovsky and CMO Hailey Sullivan will explore how an integrated, technology-driven approach can elevate brand engagement, deepen fan relationships, and unlock new commercial opportunities across physical and digital properties. Retail leaders will gain insight into how tighter alignment between technology and marketing can power more connected customer experiences, stronger loyalty, and new revenue opportunities across channels.