Senior Vice President, US Merchant Marketing, Global Marketing Execution & Analytics
American Express
Reanna Gross is the SVP of US Merchant Marketing, Global Marketing Execution & Analytics at American Express, where she leads a global team of colleagues across New York, India and the UK. She is responsible for leveraging marketing and analytics capabilities to drive sustainable growth throughout the marketing lifecycle.
Previously, Reanna served as VP and Head of OnBrand, the in-house Creative Agency for American Express, where she led enterprise-wide creative delivery at scale. During her 20-year career at American Express, she has held several leadership roles across marketing, strategy, partnerships and product management spanning the company’s Consumer, Commercial and Network businesses.
Wednesday Jul 22
4:30pm - 5:15pm
Rocky Mountain AB, Broadmoor West
Live sports organizations must blend robust technology infrastructure with innovative marketing strategies to create seamless, compelling, and future-ready fan experiences. This conversation with Denver Broncos CTO, Daniel Brusilovsky and CMO Hailey Sullivan will explore how an integrated, technology-driven approach can elevate brand engagement, deepen fan relationships, and unlock new commercial opportunities across physical and digital properties. Retail leaders will gain insight into how tighter alignment between technology and marketing can power more connected customer experiences, stronger loyalty, and new revenue opportunities across channels.
