Hailey Sullivan

Hailey Sullivan enters her fourth season leading the Denver Broncos’ marketing and is the club’s first ever Chief Marketing Officer.

Hailey has a diverse background in brand development and marketing with a proven track record building meaningful connections between brands and fans. In her role, she is responsible for deepening the Broncos' relationship with current fans and engaging the next generation of fans.

As a member of the Broncos' senior leadership team, Hailey directs the organization's integrated marketing team that spans brand strategy, creative, digital media, content, broadcasting, gameday presentation, international marketing, and fan engagement talent.

Prior to joining the Denver Broncos, Hailey spent two years as Chief Marketing Officer for RealSelf, a beauty tech community and go-to online destination for making cosmetic treatment decisions and connecting with doctors. She also worked as CMO for MGA Entertainment from 2019-21, overseeing an innovative portfolio that included iconic brands such as LOL Surprise, Bratz, Little Tikes, Rainbow High and many more.

From 2010-19, Hailey worked in various roles at Mattel, ranging from Head of U.S.

Marketing to an overseas stint in Hong Kong as Head of Asia Pacific Marketing. With Mattel, she helped grow brands such as Barbie, Fisher-Price, Hot Wheels and Thomas & Friends.

Hailey graduated from Yale University with a BA degree in economics. She earned her MBA from Columbia University; after which she served as a consultant for McKinsey & Co. with a focus on marketing and growth engagements. Hailey is married to Patrick, a production designer for films and they have one son Connor and a fur-son Buddy.