Changing consumers. Exponential tech. Industry transformation.
Creating an effortless and enjoyable customer experience is more important and more complex than ever before. Over the course of three days at NRF Nexus, explore ambitious ideas and take away actionable insights from retail professionals leading marketing, technology and digital operations at the industry’s most innovative companies.
Whether it’s experiencing idea-generating presentations from visionary leaders in conference keynotes or forming opportunity-opening connections in expert-led think tanks, here’s what you’ll explore.
Omnichannel technologies and strategies
Consumers’ expectations of the shopping experience are changing, and retailers are expected to be present everywhere their customers are. From headless commerce to metaverse/x-reality, learn about enabling the new seamless shopping experience.
Learn to reap both the business process benefits of automation—increased speed, efficiency, time-savings, and ability to scale—with the insights, flexibility, and processing power of AI technology. Advantages from this technology translate to faster, more personalized execution and processes, greater use and accuracy in data, and improvements in overall customer experience.
As disruption encourages innovation, marketing technology is poised to unleash force-multiplier value for retailers. Hear about innovations that support the rise in authentic content marketing, an increased demand for chatbots, more widespread use of voice search, a greater focus on data analytics related to consumer intent, an increased use of social media marketing, and a greater emphasis an engaging user experience.
Next-gen customer experience
Customer expectations are sky-rocketing, necessitating higher quality customer service. Learn how next-gen solutions, such as AI and AR/VR/XR can turn customer care into a value driver that will lead to cost reductions as well as increased retention by offering a complete customer experience.
Hyper-personalization and CRM
Customer Relationship Management is today a subject that reflects a much broader activity than simple customer relationships. Hear how integration of all data collection and analysis tools allows retailers to target consumers with vastly more precision though any customer funnel.
Understanding new consumer habits and trends is paramount to meeting consumers future needs. Hear from industry prognosticators and analysts about what consumers are thinking and how they will shop in the next three to five years.
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