VP, Digital Commerce
The Vitamin Shoppe
Tamara Pircz has over 15 years of experience working in retail with a focus in digital as an omni-channel strategist driving profitable sales, leading multi-faceted teams, and enabling growth initiatives. She has a proven track record of delivering data-driven and innovative customer-focused experiences that propel brand engagement. She's led buying, merchandising, planning, operations, digital analytics, business strategy, UX, front end development, site content, SEO and CX for several major brands and retailers including: Calvin Klein, Diesel, Kenneth Cole, Stuart Weitzman, and most recently The Vitamin Shoppe. In her time at the Vitamin Shoppe, Tamara has played a pivotal role in the organization's digital transformation while keenly focused on meeting the customer where and how they want to shop while continuously removing customer friction points.