Rachel Frederick

Vice President and General Manager, E-Commerce

Sur La Table

Rachel Frederick is responsible for propelling Sur La Table towards greater profitability and exceptional customer experiences. She is a recognized Strategic Digital Leader and Growth Architect with over 15 years of experience and is passionate about crafting innovative, sustainable growth strategies grounded in data-driven insights and a deep understanding of business dynamics.

Speaking in:

Tuesday

July 16

3:15 pm–3:45 pm

Palos Verdes Ballroom

Reaching consumers in a fragmented ecosystem: A conversation with Sur La Table VP & GM of Ecommerce, Rachel Frederick

One of the keys to great customer service is a seamless order-to-delivery experience. Find out how Sur La Table is successfully unlocking in-store inventory and reaching customers outside of its ecosystem while navigating the trade-offs between speed, cost, and customer care. Hear how the upscale cooking wares retailer is improving its fulfillment efficiency, improving profitability, and ensuring… Read more