Rachel Bonsignore

Rachel Bonsignore is an insights professional with over 20 years of experience in marketing, communications, market research, cultural insights, and consumer trends. At GfK Consumer Life, she works with leading brands across an array of industries (CPG, retail, technology, apparel, food & beverage, media, financial services) to drive their understanding of the consumer landscape of today and disruptive opportunities for tomorrow. GfK Consumer Life has tracked meaningful shifts and emerging trends in consumer attitudes, values, and behaviors for 50 years in the US and over 25 years globally, the most robust and longest-standing consumer trends study of its kind.

Rachel is a frequent public speaker on consumer trends, including numerous appearances at NRF conferences and webinars as well as other industry events.