Mark Cibort

President

Reaktor Inc.

Mark Cibort is a collaborative and servant leader who helps transform businesses. As President of Reaktor, he’s responsible for leading all strategic, operational and business aspects in North America.

With over 25 years of experience, Mark has led global teams creating innovative and business-driving experiences for respected brands like Honda, Johnson & Johnson, McCormick, Paramount, PepsiCo, and Universal Studios.

Prior to joining Reaktor, Mark was with Razorfish, R/GA, Ogilvy & Mather, and Agency.com

Speaking in:

Wednesday

July 12

10:30 am–11:00 am

American Express Theatre, Palos Verdes Ballroom

The (very near) future of retail: Embracing omnichannel, personalization and continuous innovation

The digital store is adidas’ fastest-growing sales channel, generating double-digit growth rates annually. In 2017, adidas set an ambitious goal to quadruple their online sales from €1 billion to €4 billion by 2020. To do this, the company made a pivotal strategic decision to rebuild its digital presence and implement a culture of continuous discovery across its org. Fast forward to today, adidas… Read more