Kevin
Ertell
CEO
Mistere Advisory
Kevin Ertell has over 30 years of experience strategically maximizing revenue and profitability through omnichannel transformations and groundbreaking leadership.
Most recently at Nike, Kevin oversaw billions in store operations and innovations as Vice President of Global Retail Operations. During his tenure, he pioneered revolutionary labor models, cutting-edge training programs, and industry-leading sustainability initiatives. He also served as the Digital GM for Nike Running and led the Global Digital Operations at Nike.
Prior to Nike, Kevin tripled e-commerce revenue and delivered record profits as SVP of Digital at Sur La Table. He was also a key executive at Borders Group, where he innovated their industry-leading loyalty program and cross-channel strategy. Earlier in his career, Kevin built the first TowerRecords.com at the genesis of the e-commerce era.
Kevin's experience extends to the solution provider side of retail, having served as VP of Retail Strategies at ForeSee Results. In this role, he collaborated with product teams to tailor their capabilities for retailers, aligned with Marketing and Sales to hone their messaging, and partnered with over 100 retailers to optimize their use of ForeSee's offerings.
Widely considered a retail innovator, Kevin has served as Chairman of the National Retail Federation’s Digital Arm, Shop.org, and is frequently sought after as a featured speaker at leading industry events. With expertise in digital acceleration, omnichannel optimization, and profit-centric transformations, Kevin helps retailers reimagine their business models for the future of commerce.
Most recently at Nike, Kevin oversaw billions in store operations and innovations as Vice President of Global Retail Operations. During his tenure, he pioneered revolutionary labor models, cutting-edge training programs, and industry-leading sustainability initiatives. He also served as the Digital GM for Nike Running and led the Global Digital Operations at Nike.
Prior to Nike, Kevin tripled e-commerce revenue and delivered record profits as SVP of Digital at Sur La Table. He was also a key executive at Borders Group, where he innovated their industry-leading loyalty program and cross-channel strategy. Earlier in his career, Kevin built the first TowerRecords.com at the genesis of the e-commerce era.
Kevin's experience extends to the solution provider side of retail, having served as VP of Retail Strategies at ForeSee Results. In this role, he collaborated with product teams to tailor their capabilities for retailers, aligned with Marketing and Sales to hone their messaging, and partnered with over 100 retailers to optimize their use of ForeSee's offerings.
Widely considered a retail innovator, Kevin has served as Chairman of the National Retail Federation’s Digital Arm, Shop.org, and is frequently sought after as a featured speaker at leading industry events. With expertise in digital acceleration, omnichannel optimization, and profit-centric transformations, Kevin helps retailers reimagine their business models for the future of commerce.