Kevin Ertell

Kevin Ertell
CEO
Mistere Advisory
Kevin Ertell has over 30 years of experience strategically maximizing revenue and profitability through omnichannel transformations and groundbreaking leadership.

Most recently at Nike, Kevin oversaw billions in store operations and innovations as Vice President of Global Retail Operations. During his tenure, he pioneered revolutionary labor models, cutting-edge training programs, and industry-leading sustainability initiatives. He also served as the Digital GM for Nike Running and led the Global Digital Operations at Nike.

Prior to Nike, Kevin tripled e-commerce revenue and delivered record profits as SVP of Digital at Sur La Table. He was also a key executive at Borders Group, where he innovated their industry-leading loyalty program and cross-channel strategy. Earlier in his career, Kevin built the first TowerRecords.com at the genesis of the e-commerce era.

Kevin's experience extends to the solution provider side of retail, having served as VP of Retail Strategies at ForeSee Results. In this role, he collaborated with product teams to tailor their capabilities for retailers, aligned with Marketing and Sales to hone their messaging, and partnered with over 100 retailers to optimize their use of ForeSee's offerings.

Widely considered a retail innovator, Kevin has served as Chairman of the National Retail Federation’s Digital Arm, Shop.org, and is frequently sought after as a featured speaker at leading industry events. With expertise in digital acceleration, omnichannel optimization, and profit-centric transformations, Kevin helps retailers reimagine their business models for the future of commerce.

Speaking in:

Tuesday
July 16
3:45 pm4:15 pm
Palos Verdes Ballroom
A notable leadership transformation is underway as information technology, digital/ecommerce, and marketing teams find themselves working together more closely, and in some respects now have overlapping roles and responsibilities. Leaders across these domains need to embrace a new era of integration and collaboration to drive new growth strategies. How can leaders prepare to manage cross-… Read more
Tuesday
July 16
1:45 pm2:45 pm
Palos Verdes Terrace
Join our handpicked group of subject matter experts to discuss future-forward ideas. With four separate opportunities to engage, NRF’s Expert-Led Think Tanks allow attendees to dive deep into a single topic or explore three different topics for a broader perspective. Join your peers and be inspired during these insightful share-and-learn “group thinks” held on Terranea’s gorgeous lawn. Topics… Read more
Wednesday
July 17
10:00 am11:00 am
Palos Verdes Terrace
Join our handpicked group of subject matter experts to discuss future-forward ideas. With four separate opportunities to engage, NRF’s Expert-Led Think Tanks allow attendees to dive deep into a single topic or explore three different topics for a broader perspective. Join your peers and be inspired during these insightful share-and-learn “group thinks” held on Terranea’s gorgeous lawn. Topics… Read more