Jennie Weber

Jennie Weber
Chief Marketing Officer
Best Buy
Jennie Weber is the chief marketing officer for Best Buy Co. Inc. In this role, she is responsible for the creation and execution of a marketing strategy that shapes the way customers feel, illustrates the expression of the brand, and accentuates the purpose and vision of Best Buy.

She oversees brand strategy, planning, creative, Best Buy Ads retail media network, and store and digital design.

Jennie has more than 25 years of marketing experience, including leadership roles in ad agencies, category marketing, brand marketing and end-to-end customer strategy. She joined Best Buy in 2005 and most recently held the role of senior vice president of customer experience and insights.

She holds a bachelor’s degree in history from the University of St. Thomas. She serves on the board of directors for the Best Buy Foundation and Hennepin Theatre Trust. 

Speaking in:

July 11
8:30 am9:15 am
American Express Theatre, Palos Verdes Ballroom
Jennie Weber, Chief Marketing Officer at Best Buy, will explore the evolution of the consumer and how Best Buy has adapted to meet changing expectations. Jennie emphasizes the importance of leveraging customer data to create personalized experiences that meet customers' unique needs and preferences. She will discuss how technological advancements and changing consumer behaviors have impacted the… Read more