Brenda
Higuchi
Senior Vice President, Analytics and Optimization
Exchange Solutions
Brenda Higuchi charts Exchange Solutions’ journey into applications powered by Advanced Analytics. Her extensive leadership and consultative experience in data analytics enhances the team’s abilities to usher key accounts into the future of customer engagement and loyalty. Brenda leads her team in the design, build and operation of advanced analytics and AI/machine learning applications that are fully integrated with our technology for powering Loyalty and Personalized Offers Solutions.