Unlocking the power of in-session marketing: Leveraging first-party data and AI-driven personalization to drive consumer intent

In this session, we'll explore how to optimize your in-session marketing strategies by harnessing the power of first-party data and AI-based personalization techniques. We'll delve into how you can leverage consumer intent signals to deliver more targeted and relevant messaging in real-time, driving engagement and conversions. Join us to learn how to create more personalized and effective in-session experiences for your customers.