The state of commerce: Key trends and future predictions

July 11
3:45 pm4:15 pm
American Express Theatre, Palos Verdes Ballroom

The retail industry has undergone significant changes in recent years, with the rise of e-commerce, mobile commerce, and social commerce disrupting traditional retail models. In this session, Publicis Chief Commerce Officer, Jason “Retail Geek” Goldberg, will provide an overview of the current state of commerce in retail, including trends, challenges, and opportunities. Jason will share the latest data and insights on consumer behavior, preferences, and expectations, such as the emergence of Chinese brands like Shein and Temu taking the American consumer by storm, the evolution of product discovery through social commerce, and the disruption of digitally immature categories like grocery and automotive. Attendees will leave with valuable insights and actionable strategies to help them drive growth and success in their retail businesses.