Tuesday
July 16
3:45 pm–4:15 pm
American Express Theatre
The Shrinking Divide between technology, digital, and marketing leaders
A notable leadership transformation is underway as information technology, digital/ecommerce, and marketing teams find themselves working together more closely, and in some respects now have overlapping roles and responsibilities. Leaders across these domains need to embrace a new era of integration and collaboration to drive new growth strategies. How can leaders prepare to manage cross-functional teams that encompass tech, digital and marketing expertise?
Michelle Cutter
VP Digital Commerce
REI
Kevin Ertell
CEO
Mistere Advisory
Kimberley Gardiner
SVP, Chief Marketing Officer
Tractor Supply Company
Anjana Harve
EVP & CIO
BJ's Wholesale Club