Tuesday
July 16
3:45 pm–4:15 pm
Palos Verdes Ballroom
The Shrinking Divide between technology, digital, and marketing leaders
A notable leadership transformation is underway as information technology, digital/ecommerce, and marketing teams find themselves working together more closely, and in some respects now have overlapping roles and responsibilities. Leaders across these domains need to embrace a new era of integration and collaboration to drive new growth strategies. How can leaders prepare to manage cross-functional teams that encompass tech, digital and marketing expertise?
Kimberley Gardiner
SVP, Chief Marketing Officer
Tractor Supply Company