Reaching consumers in a fragmented ecosystem: A conversation with Sur La Table VP & GM of Ecommerce, Rachel Frederick

One of the keys to great customer service is a seamless order-to-delivery experience. Find out how Sur La Table is successfully unlocking in-store inventory and reaching customers outside of its ecosystem while navigating the trade-offs between speed, cost, and customer care. Hear how the upscale cooking wares retailer is improving its fulfillment efficiency, growing brand awareness, and ensuring high customer satisfaction across its omnichannel operations.