Expert-Led Think Tanks

Wednesday
July 17
10:00 am11:00 am
Palos Verdes Terrace

Expert-Led Think Tanks

Join our handpicked group of subject matter experts to discuss future-forward ideas. With four separate opportunities to engage, NRF’s Expert-Led Think Tanks allow attendees to dive deep into a single topic or explore three different topics for a broader perspective. Join your peers and be inspired during these insightful share-and-learn “group thinks” held on Terranea’s gorgeous lawn. Topics include:

  • Customer engagement and marketing using AI/ML (Brenda Higuchi)
  • Content creation + product creation using AI/ML
  • Code + app dev; democratizing low-code/no code using AI/ML
  • Consumer trends 2025 and beyond (Kate Ancketill)
  • Customer data platforms and CRM capabilities
  • Applications for retail media networks (Amit Kumar)
  • Social commerce as digital storefront (Jason "Retailgeek" Goldberg)
  • Marketplace platforms: Strategies and opportunities
  • Mobile and ecommerce technologies        
  • Optimizing your zero/first-party data strategy
  • Privacy impacts: Retail tech and marketing
  • Robotics and automation technology
  • Unified commerce/seamless commerce optimization: Enabling unified commerce experiences and data (Carlo Bruno)
  • Composable tech stack field guide
  • Predictive analytics in pricing strategy
  • Customer journey mapping: Measuring performance of key segments
  • Understanding the rapidly evolving AI regulatory landscape
  • Navigating new AR/VR capabilities
  • Holiday marketing: Campaigns and new strategies
  • Brand storytelling: How to craft compelling brand narratives
  • Brand storytelling: Protecting brand reputation in age of deep fakes (Alex Genov)
  • Hybrid and remote team management for tech
Alex Genov

Alex Genov

Head of Marketing Insights and Customer Research
Zappos
Brenda Higuchi

Brenda Higuchi

Senior Vice President, Analytics and Optimization
Exchange Solutions