Expert-Led Think Tanks

Wednesday
July 17
10:00 am11:00 am
Palos Verdes Terrace

Expert-Led Think Tanks

Join our handpicked group of subject matter experts to discuss future-forward ideas. With four separate opportunities to engage, NRF’s Expert-Led Think Tanks allow attendees to dive deep into a single topic or explore three different topics for a broader perspective. Join your peers and be inspired during these insightful share-and-learn “group thinks” held on Terranea’s gorgeous lawn. Topics include:

  • Customer engagement and marketing using AI/ML (Brenda Higuchi)
  • Content creation + product creation using AI/ML (Martin Gilliard)
  • Code + app dev; democratizing low-code/no code using AI/ML (Shawn Aker)
  • Consumer trends 2025 and beyond (Kate Ancketill)
  • Customer data platforms and CRM capabilities (Marina Klusas)
  • Applications for retail media networks (Amit Kumar)
  • Social commerce as digital storefront (Jason "Retailgeek" Goldberg)
  • Marketplace platforms: Strategies and opportunities (Greg Merrill)
  • Robotics and automation technology (Philippe Bottine)
  • Unified commerce/seamless commerce optimization: Enabling unified commerce experiences and data (Carlo Bruno, Alex Rhodes)
  • Predictive analytics in pricing strategy (Kevin Ertell)
  • Navigating new AR/VR capabilities (Poonam Goyal)
  • Holiday marketing: Campaigns and new strategies (Mark Mathews)
  • Brand storytelling: How to craft compelling brand narratives (Rachel Bonsignore)
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Christian Beckner

Christian Beckner

Vice President, Retail Technology & Cybersecurity
National Retail Federation
Poonam Goyal

Poonam Goyal

Sr Ecommerce & Retail Analyst
Bloomberg Intelligence
Brenda Higuchi

Brenda Higuchi

Senior Vice President, Analytics and Optimization
Exchange Solutions
Mark Mathews

Mark Mathews

Executive Director, Research
National Retail Federation

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