The evolution of the consumer with Best Buy Chief Customer Officer Allison Peterson

Allison Peterson, EVP and Chief Customer Officer at Best Buy, will explore the evolution of the consumer and how Best Buy has adapted to meet changing expectations. Allison emphasizes the importance of leveraging customer data to create personalized experiences that meet customers' unique needs and preferences. She will discuss how technological advancements and changing consumer behaviors have impacted the retail industry, and how Best Buy has responded to these changes by transforming its customer experience strategy. She will also share insights on how Best Buy has leveraged data and analytics to gain a deeper understanding of its customers and provide personalized experiences across all touchpoints. Attendees will gain valuable insights into the evolving needs and expectations of consumers and learn how to adapt their customer experience strategy to create meaningful connections with their customers.