Buying into better: Shaping tomorrow’s consumer industry today

In this time of significant economic, social, and technological transition, consumers are using their dollars to effect the change they want to see in the world. They’re buying into better by choosing brands that align with their values and needs. This session will help attendees reach a deeper understanding of their customers, innovate, and fuse profit with purpose to achieve better outcomes. What happens when you really listen to the signals your customers are sending to understand who they are, what they look like below the surface, and what they truly want? You’ll find an empowered consumer that wants a better future for themselves, their communities, and the planet, as they’re redirecting their spending power to get just that.