Artificial Intelligence can be a catch-all for buzzword with little value unless applied “intelligently”. In this session Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, will explore the latest use-cases for AI in commerce. He will explore real-world examples of the most successful AI wins and consider both what worked and what did not. Separate the hype from the hits and learn why AI may not always be the best goal. Attendees will leave with practical advice on the most valuable next-steps to take regardless of where your enterprise is on its artificial intelligence journey. This includes setting the right KPI’s and how to manage the required data governance for an AI-centric future.
July 271:15 pm–1:45 pm
American Express Theatre