CEOs are grappling with seismic disruption from AI’s impact on retail organizations. This closed-door discussion examines how leaders can guide their organizations through becoming AI-first. Led by MediaMonks Founder and Chief AI & Revenue Officer Wesley ter Haar, this session utilizes the leadership decisions behind MediaMonks’ own reinvention –treating AI not as an efficiency tool, but as a mandate to rethink the entire operating model. Wesley’s company’s transformation required challenging long-standing assumptions about structure, talent, and decision-making.

In this candid conversation among peers, CEOs will explore what it takes to lead this shift: where to start, what to dismantle, and how to prepare organizations for a future where AI fundamentally reshapes how work gets done.