Efficiency in content creation has dominated the AI conversation, but the real stakes lie in the total rewiring of an organization’s operating model. Few know this better than Wesley ter Haar, Chief AI & Revenue Officer at Monks, who steered Monks through a radical reinvention that treated AI not as a looming threat, but as a mandate for aggressive self-disruption. In this session, Wesley shows how this radical shift manifests in the post-agency era, moving from agencies to agents and collapsing the content supply chain from months to days. Success hinges on the internal readiness to scrap the old org chart and rewire for an agent-first reality. Stop chasing incremental gains and start engineering a business that survives by disrupting itself from the inside out.