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In the rapidly evolving world of artificial intelligence, ensuring safety and transparency is paramount. This session explores innovative approaches to developing AI systems that prioritize alignment with human values and ethical guidelines. By focusing on transparency, accountability, and robust safeguards, we can ensure that AI technologies serve humanity responsibly. The discussion will delve into cutting-edge methods for addressing the challenges of unpredictability and bias in machine learning models while fostering trust in AI’s decision-making processes. Join the conversation on advancing AI with safety at the forefront.

​In today's rapidly evolving digital landscape, connecting authentically with Gen Z and Gen Alpha requires innovative marketing strategies. This session delves into effective tactics for leveraging micro-influencers and YouTube personalities to democratize brand outreach, fostering genuine connections with younger audiences. We'll explore the integration of cutting-edge digital technologies, including augmented reality experiences, virtual influencers, and immersive metaverse engagements, to create compelling narratives that resonate with these tech-savvy consumers. Attendees will gain insights into crafting campaigns that seamlessly blend physical and digital realms, ensuring relevance and engagement in a competitive market. Join us to discover how strategic collaborations and technological advancements can transform your marketing approach for the next generation.

In today’s rapidly evolving retail landscape, traditional tech stacks are no longer enough to keep pace with shifting consumer expectations and the demand for agility. This session explores how forward-thinking retailers are reimagining their technology ecosystems — flipping the traditional stack upside down to prioritize data, flexibility, and speed. By moving from rigid, siloed systems to composable architectures powered by real-time data and intelligent automation, brands can unlock new levels of personalization, operational efficiency, and innovation. Learn how leading retailers are restructuring their platforms to adapt faster, optimize experiences across every channel, and turn data into a competitive advantage. Walk away with strategies to future-proof your tech investments and build a foundation for continuous innovation and growth.

Next-gen loyalty isn’t a program – it’s a fully integrated, data-driven strategy that makes customers feel known, valued, and connected to the brand at every touchpoint. Today’s leading retailers are moving beyond transactional rewards and designing loyalty ecosystems that blend personalization, experiential perks, and community engagement – all powered by real-time data and predictive insights. This session will explore how brands are evolving from static points programs to dynamic, customer-first strategies that foster emotional loyalty, strengthen retention, and unlock new revenue opportunities. Learn how innovative retailers are leveraging AI, omnichannel data, and strategic partnerships to create seamless, values-driven loyalty experiences that resonate with modern shoppers. Walk away with a blueprint for building customer connections that last long after the first purchase — and drive sustainable growth for your brand.

For today’s retail executives, the ability to make fast, data-driven decisions is critical to staying ahead in a constantly evolving marketplace. Agentic AI — autonomous AI agents that analyze vast datasets, predict market trends, and recommend real-time actions — is emerging as a transformative force in retail strategy. This session explores how forward-thinking leaders are using agentic AI to unify omnichannel shopping experiences, scale hyper-personalization, and unlock the full potential of their data. Discover how these intelligent agents help retailers work smarter with partners, accelerate supply chain agility, and optimize both margins and growth. Through real-world scenarios and practical use cases, attendees will see how agentic AI solves complex retail challenges — empowering the C-suite to move faster, act smarter, and lead with confidence in a competitive landscape.

Retail technology is evolving fast—but so are the obstacles. In this candid panel, senior retail tech executives unpack the five biggest challenges on their radar for the year ahead. From managing costs amid shifting tariffs to making smart decisions about offshoring versus onshoring tech talent, the discussion will explore the operational pressures shaping strategic choices. Panelists will dive into the real-world complexities of integrating AI without inflating budgets, navigating the limitations of legacy systems, and protecting consumer data in an increasingly regulated privacy landscape. Whether you’re building the future of omnichannel, refining your tech stack, or preparing for economic uncertainty, this session will deliver straight talk, shared pain points, and actionable insights from those leading through it.

Today’s customer journey is anything but linear—and brands that thrive are the ones that meet shoppers where they are with precision, relevance, and speed. This session brings together two leading minds in retail technology and digital strategy to explore how data-driven insights and machine learning are transforming the customer experience. Learn how to harness predictive intelligence to anticipate intent, deliver hyper-personalized content at scale, and build loyalty through seamless, omni-touchpoint engagement. From first touch to repeat purchase, discover how to make every interaction smarter, faster, and more effective. Whether you're fine-tuning your digital stack or reimagining your lifecycle marketing, you’ll walk away with practical tactics and future-forward strategies to elevate your customer journey.

Join renowned technology analyst Benedict Evans as he examines how artificial intelligence, including GenAI and agentic AI, is transforming the retail industry. In this session, Evans explores how AI drives innovation in digital marketing, ecommerce and consumer engagement, presenting new opportunities and challenges to enhance the customer experience and optimize operations. Learn how AI enables personalized marketing, predictive analytics for smarter inventory management and advanced consumer behavior insights. Evans will also address key challenges, including balancing data privacy with personalization and preparing the workforce for an AI-driven future. Don’t miss this chance to gain critical insights into the technologies reshaping the future of retail.

​Discover how leading retailers are revolutionizing customer engagement and operational efficiency through innovative technology solutions. This session will delve into real-world implementations, including the development of a virtual assistant that offers personalized guidance and product recommendations, enhancing the experience for customers. Learn how the integration of advanced data analytics and Large Language Model (LLMs) have streamlined operations, improved inventory management, and optimized supply chain processes. Attendees will gain insights into the challenges and successes of adopting cutting-edge technologies in a retail environment, providing valuable takeaways for organizations aiming to enhance their technological capabilities and customer service strategies.

Everyone is under pressure to either discount less – or make promotions more profitable. New advances in AI technology give retailers new levers to drive results, impacting both the top and bottom line. In this conversation, Session AI CMO Jason Seeba sits down with a leading retailer to discuss how they are transforming their digital promotional strategy with AI. They’ll explore how to target anonymous site visitors effectively, maximize both top- and bottom-line impact with AI, and boost ROI with AI-driven offers and experiences.

Taco Bell is leading the way in restaurant innovation – serving up smarter, faster, and more connected experiences through cutting-edge digital tools. In this session, Dane Mathews, Taco Bell’s Chief Digital & Technology Officer, will share how the brand is leveraging AI-driven platforms like Byte by Yum! to transform everything from order accuracy and pricing agility to delivery, team member satisfaction, and operational efficiency.

Discover how Taco Bell is using technology to streamline operations, boost real-time decision-making, and create crave-worthy experiences that match the speed and expectations of today’s consumer – while staying true to the bold, innovative spirit of the brand.

Retailers continue to implement improvements to the customer experience across multiple shopping channels. With so many consumer touchpoints, how can brands deliver reduced friction for shoppers all along the buyer’s journey and deliver truly seamless commerce experiences? In this session, you’ll learn how retailers are using the cloud and artificial intelligence (AI) to deliver personalized recommendations and help consumers confidently discover, find, and purchase items.

In today's rapidly evolving retail landscape, clear organizational design is critical to achieving strategic goals and operational efficiency. Join this panel of retail leaders from technology, digital/e-commerce, and marketing sectors who will provide insights on how organizational structure should follow work, not individuals, to avoid organizational drift and inefficiencies. Panelists will discuss practical approaches to defining specialized functions, establishing optimal structures, and creating roles that align with strategic objectives. Attendees will gain insights into avoiding common pitfalls such as overlapping roles and unclear accountabilities, and learn how to implement a work-first approach to organizational design for enhanced productivity and profitability.