Supercharging ecommerce: How Walmart bolsters its digital strategy to win consumer consideration

Join Tom Ward, formerly EVP and Chief eCommerce Officer at Walmart U.S. and now EVP and COO of Sam’s Club, for a discussion on Walmart’s transformative enterprise-wide ecommerce journey. Moderated by Publicis Groupe Chief Commerce Strategy Officer, Jason (Retailgeek) Goldberg, this fireside chat will explore how Walmart balances innovation with customer trust as it redefines omnichannel retail. From advancements in personalization and preference to the rapid growth of its marketplace platform, Tom will share insights into Walmart's strategy to build best-in-class digital capabilities while staying true to its roots as a customer-first retailer. Learn how Walmart leverages its unique blend of digital and physical assets to solve real customer problems, provide convenience and keep shoppers coming back for more of their missions.

NRF Curated Session

Session details to come!

NRF Curated Session

Session details to come!

Rethink, rebuild, reinvent: How modern retailers are reshaping data strategies by flipping their tech stacks

In today’s rapidly evolving retail landscape, traditional tech stacks are no longer enough to keep pace with shifting consumer expectations and the demand for agility. This session explores how forward-thinking retailers are reimagining their technology ecosystems — flipping the traditional stack upside down to prioritize data, flexibility, and speed. By moving from rigid, siloed systems to composable architectures powered by real-time data and intelligent automation, brands can unlock new levels of personalization, operational efficiency, and innovation. Learn how leading retailers are restructuring their platforms to adapt faster, optimize experiences across every channel, and turn data into a competitive advantage. Walk away with strategies to future-proof your tech investments and build a foundation for continuous innovation and growth.

Next-gen loyalty: Building connected customer relationships that drive long-term growth

Next-gen loyalty isn’t a program – it’s a fully integrated, data-driven strategy that makes customers feel known, valued, and connected to the brand at every touchpoint. Today’s leading retailers are moving beyond transactional rewards and designing loyalty ecosystems that blend personalization, experiential perks, and community engagement – all powered by real-time data and predictive insights. This session will explore how brands are evolving from static points programs to dynamic, customer-first strategies that foster emotional loyalty, strengthen retention, and unlock new revenue opportunities. Learn how innovative retailers are leveraging AI, omnichannel data, and strategic partnerships to create seamless, values-driven loyalty experiences that resonate with modern shoppers. Walk away with a blueprint for building customer connections that last long after the first purchase — and drive sustainable growth for your brand.

NRF Curated Session

Session details to come!

NRF Curated Session

Session details to come!

NRF Curated Session

Session details to come!

AI eats the world: Transforming retail through digital innovation and ecommerce

Join renowned technology analyst Benedict Evans as he examines how artificial intelligence, including GenAI and agentic AI, is transforming the retail industry. In this session, Evans explores how AI drives innovation in digital marketing, ecommerce and consumer engagement, presenting new opportunities and challenges to enhance the customer experience and optimize operations. Learn how AI enables personalized marketing, predictive analytics for smarter inventory management and advanced consumer behavior insights. Evans will also address key challenges, including balancing data privacy with personalization and preparing the workforce for an AI-driven future. Don’t miss this chance to gain critical insights into the technologies reshaping the future of retail.

NRF Curated Session

Sessions details to come!

Reimagining your promotional strategy with behavioral AI

Everyone is under pressure to either discount less – or make promotions more profitable. New advances in AI technology give retailers new levers to drive results, impacting both the top and bottom line. In this conversation, Session AI CMO Jason Seeba sits down with a leading retailer to discuss how they are transforming their digital promotional strategy with AI. They’ll explore how to target anonymous site visitors effectively, maximize both top- and bottom-line impact with AI, and boost ROI with AI-driven offers and experiences.

Hungry for Innovation: Yum! Brands & Taco Bell Take a Byte into the Future with AI-Driven Restaurant Technology Platform

Yum! Brands is revolutionizing restaurant technology with Byte by Yum!, its AI-driven platform designed to streamline operations, enhance customer experiences, and empower teams across Taco Bell, KFC, Pizza Hut, and Habit Burger & Grill. This next-generation system integrates online ordering, point of sale, kitchen optimization, and inventory and labor management, helping franchisees operate more efficiently and enabling easy operations for Team Members.

Join Joe Park, Yum! Brands’ Chief Digital and Technology Officer & President of Byte by Yum!, and Dane Mathews, Taco Bell’s Chief Digital & Technology Officer, as they discuss how Byte by Yum! accelerates digital innovation, improves pricing agility, enhances order accuracy, and boosts team satisfaction. Learn how Taco Bell uses these tools for seamless customer experiences and rapid service, leveraging AI-driven insights for digital transactions, delivery, forecasting, and real-time decision-making globally.

Removing Barriers to Seamless Commerce

Retailers continue to implement improvements to the customer experience across multiple shopping channels. With so many consumer touchpoints, how can brands deliver reduced friction for shoppers all along the buyer’s journey and deliver truly seamless commerce experiences? In this session, you’ll learn how retailers are using the cloud and artificial intelligence (AI) to deliver personalized recommendations and help consumers confidently discover, find, and purchase items.

NRF Curated Session

Session details to come!