Industry Definitions

How is my company categorized by NRF?

Fees are based on your company type. Here’s how NRF determines which pass/fees you qualify for.

Retail Company

  • NRF defines a retailer as a company that meets the following criteria:
  • The core business is to sell consumer goods directly to the end consumer via storefront, catalog, television or online.
  • The company must own the merchandise it sells.
  • The company must be able to provide a business license confirming its status upon request.
  • The company must currently be in business.
  • Chain restaurants, grocers, and convenience stores are included in this definition.

Solution Provider / Non-Retail

  • NRF defines a service provider as a company whose core business is to provide products, services or solutions to retailers. Examples include:
  • Your company primarily sells business-to-business or wholesale. While an individual consumer could purchase a product from you directly, most of your customers are businesses. Example: A company that sells point-of-sale systems primarily sells them to businesses.
  • Your company runs a website, provides an ecommerce platform and/or processes transactions on behalf of a retailer as a third party.Example: ABC Company runs the website for XYZ Retailer, but its staff is employed by ABC Company. ABC is the vendor and XYZ is the retailer.

Consumer Services Company

  • A company whose core business is providing services to the end consumer. Examples include rental services, ride sharing services, subscription services, streaming services, etc.

Manufacturer

  • NRF defines a manufacturer as a company whose core business is selling products it manufacturers to retailers for resale to consumers.

Private / Investment Holding Company / Venture Capital

  • A private equity investment, financial holding, or venture capital company is one that is the ultimate parent company and has full ownership of the retail brand(s).

Retail Real Estate / Mall Management Company

  • NRF defines this category as a company whose core business is non-residential property for commercial profit-making purposes. Such companies may own or manage malls, shopping centers, and other commercial real estate properties.

Consumer Package Goods (CPG) Company

  • NRF defines a CPG company as one that sells non-durable goods to other businesses that are consumed by the average consumer.

Visual Merchandising / Store Design Firms

  • NRF defines a visual merchandising/store design firm as a company whose core business deals with the strategic visual concept only for retail environment. Your company does not sell any products.

Analyst

  • Analysts may be either individuals or organizations whose core business is producing research and analysis on issues related specifically to the retail industry.

Press

  • NRF welcomes industry members of the press to cover most of its conferences, but NRF Nexus is closed to press. Due to the increasing number of media attending our events, we have established an approval policy for granting editorial press members complimentary registration at our other events. For more information, contact eventpress@nrf.com.

* NRF reserves the right to determine which companies qualify and under which category.