Chief Marketing Officer
Forter
Jason is a multifaceted marketing leader with a strong track record of building clear, actionable strategies across brand, content, and digital. Prior to Forter, he held positions at Bluecore, Marigold, DC3, among others where he led impactful initiatives for companies in industries ranging from healthcare and finance to technology and engineering.
Thursday Jul 23
9:30am - 10:00am
Agentic commerce is no longer just a futuristic idea, and AI and AI agents are rapidly reshaping the ecommerce landscape. As autonomous agents start to shop and purchase on behalf of humans, the fundamental relationship between merchants and their customers is being rewritten. Agentic commerce introduces a myriad of risks for merchants – not being able to identify returning loyal customers, an inability to distinguish good agents from bad bots, and more. In this executive panel, Tapestry and Forter will share how to prepare for an agentic commerce future, while maintaining customer loyalty and mitigating the risks of fraud and abuse.
