SVP, Digital Technology, Experience & Insights
Crocs, Inc.
Feliz Papich serves as SVP of Digital Technology, Experience and Insights at Crocs, Inc. Feliz has more than 18 years of experience in the e-Commerce space, including leadership roles at Deckers Brands, where she led the e-Commerce channel, and Merkle (a dentsu company), where she developed and led the Digital Content Department. During her Career, Feliz received her MBA from Northern Arizona University.
Thursday Jul 23
9:30am - 10:00am
Agentic commerce is no longer just a futuristic idea, and AI and AI agents are rapidly reshaping the ecommerce landscape. As autonomous agents start to shop and purchase on behalf of humans, the fundamental relationship between merchants and their customers is being rewritten. Agentic commerce introduces a myriad of risks for merchants – not being able to identify returning loyal customers, an inability to distinguish good agents from bad bots, and more. In this executive panel, Crocs and Forter will share how to prepare for an agentic commerce future, while maintaining customer loyalty and mitigating the risks of fraud and abuse.
