10:30am - 11:30am
Understand how consumers are now shopping with AI assistants, discovery agents and generative interfaces – and what this means for search, brand, loyalty and merchandising.
Explore how to design modular, AI-ready technology ecosystems with strong governance, data foundations, risk controls and investment frameworks that maximize enterprise value while ensuring responsible deployment.
Websites are no longer just destinations, they’re knowledge sources feeding AI systems. Learn how this will impact traffic strategy, content depth, authority building and conversion architecture.
AI doesn’t just add tools — it fundamentally pressures the agency model itself: Understand how agencies price, structure talent, create value, manage risk and differentiate.
Find new models for measuring influence when AI agents, generative discovery and conversational interfaces alter the path to purchase.
Define how brands maintain authenticity, trust and emotional resonance when content is increasingly AI-generated and infinitely personalized.
As AI assistants increasingly mediate discovery and purchase decisions, rethink performance marketing, SEO and brand presence for a world where algorithms — not people — are the first audience.
Learn best practices for oversight, ethics, guardrails and accountability as AI systems begin making operational and customer-facing decisions.
Equip leaders to articulate how AI, LLMs and generative commerce initiatives translate into measurable enterprise impact, risk mitigation, operating leverage and competitive moat.
Define the KPIs, operational metrics and maturity models retailers should use to measure the impact of AI agents on conversion, margin, productivity and customer lifetime value.
Address the cultural, structural and governance shifts required to align technology, digital and marketing teams around AI adoption while mitigating risk and accelerating enterprise transformation.
Identify the emerging skill sets in AI engineering, model oversight, fraud and data product management required to support scalable and responsible AI deployment. Discuss the need for talent fluent in experimentation, prompt engineering, journey orchestration and performance analytics to compete in AI-accelerated commerce environments. Examine how creative, media and CRM teams must adapt to generative tools, real-time optimization and AI-assisted storytelling while preserving brand differentiation.
Consider how digital executives are moving beyond channel management to owning end-to-end intelligent customer journeys powered by personalization engines, predictive insights and AI-driven experiences.
Examine how retail leadership teams must rethink structures, decision rights, incentives and cross-functional collaboration to operate effectively in an AI-first, agent-enabled enterprise — and why traditional operating models often slow adoption before technology does.
Discuss the practical steps, governance models and technology architecture required to deploy AI agents that can shop, recommend, transact and serve customers across digital and physical channels.
Explore how autonomous, goal-driven AI agents can optimize store execution, labor allocation, inventory flow and fulfillment across stores, warehouses and distribution centers to drive efficiency and real-time decision-making.