10:30am - 11:30am
Oracle Stage, Broadmoor West
Discuss the practical steps, governance models and technology architecture required to deploy AI agents that can shop, recommend, transact and serve customers across digital and physical channels.
Oracle Stage, Broadmoor West
Understand how consumers are now shopping with AI assistants, discovery agents and generative interfaces – and what this means for search, brand, loyalty and merchandising.
Oracle Stage, Broadmoor West
Websites are no longer just destinations, they’re knowledge sources feeding AI systems. Learn how this will impact traffic strategy, content depth, authority building and conversion architecture.
Oracle Stage, Broadmoor West
Define how brands maintain authenticity, trust and emotional resonance when content is increasingly AI-generated and infinitely personalized.
Oracle Stage, Broadmoor West
As AI assistants increasingly mediate discovery and purchase decisions, rethink performance marketing, SEO and brand presence for a world where algorithms — not people — are the first audience.
Oracle Stage, Broadmoor West
Learn best practices for oversight, ethics, guardrails and accountability as AI systems begin making operational and customer-facing decisions.
Oracle Stage, Broadmoor West
Equip leaders to articulate how AI, LLMs and generative commerce initiatives translate into measurable enterprise impact, risk mitigation, operating leverage and competitive moat.
Oracle Stage, Broadmoor West
Address the cultural, structural and governance shifts required to align technology, digital and marketing teams around AI adoption while mitigating risk and accelerating enterprise transformation.
Oracle Stage, Broadmoor West
Identify the emerging skill sets in AI engineering, model oversight, fraud and data product management required to support scalable and responsible AI deployment. Discuss the need for talent fluent in experimentation, prompt engineering, journey orchestration and performance analytics to compete in AI-accelerated commerce environments. Examine how creative, media and CRM teams must adapt to generative tools, real-time optimization and AI-assisted storytelling while preserving brand differentiation.
Oracle Stage, Broadmoor West
Consider how digital executives are moving beyond channel management to owning end-to-end intelligent customer journeys powered by personalization engines, predictive insights and AI-driven experiences.
Oracle Stage, Broadmoor West
Examine how retail leadership teams must rethink structures, decision rights, incentives and cross-functional collaboration to operate effectively in an AI-first, agent-enabled enterprise — and why traditional operating models often slow adoption before technology does.