Susan Reda

Susan Reda
Susan Reda
VP, Education Strategy
National Retail Federation
Susan Reda is responsible for developing content for NRF conferences and events, including Retail’s Big Show, NRF PROTECT and the Supply Chain Workshop. She also works in tandem with NRF’s digital communications team to develop content for and is a frequent co-host on NRF’s podcast, Retail Gets Real.

With a passion for all things related to retail, Reda has been immersed in the industry for nearly three decades. She started as a freelance writer for STORES Magazine, an NRF member publication. Over time, she became an associate editor, and then senior editor before being named editor. Over the years she has written about nearly every retail topic from merchandising and marketing to AI, robotics and loss prevention.

Reda continues to dabble on the reporting side of things, including her much-anticipated annual predictions for the retail industry. Before joining NRF, she was an associate editor at Apparel Merchandising magazine and began her career as a writer for Hosiery & Underwear magazine.

A Long Island native and resident, Reda holds a B.S. in journalism from St. John’s University.

Speaking in:

July 11
9:15 am9:45 am
American Express Theatre, Palos Verdes Ballroom
PacSun sells the laid-back California lifestyle both established and rising generations revere. And, creating a 360-degree view of the customer allows the specialty fashion retailer to pinpoint customers’ buying patterns to determine customer lifetime value (CLV) using machine learning (ML). In this session, PacSun CIO Shirley Gao will share insights on the retailer’s CLV strategy and how it… Read more