Shirley Gao

Shirley Gao

Chief Digital and Information Officer

PacSun


Shirley Gao is the Chief Digital Information Officer at PacSun, an apparel brand to inspire the next generation of youth by building a community at the intersection of fashion, music, art, and sports. Shirley is responsible for enterprise, digital and agentic technology.

Speaking in:

Thursday Jul 23

9:30am - 10:00am

Retail Operations Force Multiplier: Deploying AI Assistants for Store Associates

AI assistants are rapidly becoming an indispensable tool for store associates -- helping them locate products, answer customer questions, execute tasks faster and deliver more personalized service. This panel session of retail technology leaders will provide attendees with lessons from deploying in-store AI assistants that drive real operational and business impact and highlight future priorities, based on their practical experiences with deployment over the past several years.

Shirley Gao | NRF Nexus 2026