Shirley Gao

Chief Information Officer

Pacsun

Shirley Gao is the Chief Information Officer at Pacific Sunwear, an apparel brand dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Shirley previously served as the CIO for PSEB LLC, which was a group company including both Pacific Sunwear and Eddie Bauer. Prior to joining PSEB, Shirley held the position of SVP and CIO at Young's Market Company for four years and led the digital transformation for the $3.5B revenue wholesale distribution business. Shirley advanced her career to Global Chief Information Officer during her 12 year service at Guess?, Inc. With expertise in Information Technology and Digital Commerce, Shirley has effectively spearheaded numerous digital transformations, eCommerce and Social Commerce initiatives, process optimization, and business integrations.

Speaking in:

Tuesday

July 11

9:15 am–9:45 am

American Express Theatre, Palos Verdes Ballroom

Maximizing customer lifetime value: Strategies and best practices from Pacsun

PacSun sells the laid-back California lifestyle both established and rising generations revere. And, creating a 360-degree view of the customer allows the specialty fashion retailer to pinpoint customers’ buying patterns to determine customer lifetime value (CLV) using machine learning (ML). In this session, PacSun CIO Shirley Gao will share insights on the retailer’s CLV strategy and how it… Read more