Rosana Gomez

Rosana Gomez is the Global Director of the Retail Center of Excellence at Softtek and a retail technology executive with more than 18 years of experience helping retailers transform their businesses through technology, innovation, and digital strategy. She leads initiatives across AI, Agentic Commerce, omnichannel retail, store operations, supply chain, eCommerce, Data & AI, and enterprise modernization for retailers throughout North America and Latin America. Rosana is also the creator and host of Retail Now, a retail-focused content channel where she shares industry insights, emerging trends, and conversations with retail leaders shaping the future of the industry.

Recognized as a Top Retail Expert by RETHINK Retail in 2025 and 2026, Rosana has partnered with leading retailers across multiple segments, including Mass Merchandise, Warehouse Clubs, Department Stores, Fashion, Specialty Retail, Home Improvement, Pet Retail, Sporting Goods, and Convenience. She is a frequent industry speaker and advisor, helping retailers leverage emerging technologies to drive growth, operational excellence, and customer-centric innovation.