Rogelio Ancira

Rogelio Ancira is a digital transformation executive with more than 30 years of experience across multiple industries. At Iconn, he has led initiatives focused on the technological, strategic, and operational evolution of one of Mexico's most relevant retail and convenience networks.

His work has been associated with digital transformation programs across brands such as 7-Eleven and Petro 7, with a focus on technology modernization, omnichannel capabilities, connectivity, operational efficiency, and customer experience. Throughout his career, Rogelio has held key roles in transformation, operations, and technology, leading enterprise modernization initiatives, large-scale technology platforms, and analytics capabilities to support data-driven decision-making.

Rogelio has also participated in executive conversations on the future of retail, artificial intelligence, loyalty, advanced analytics, and hyperpersonalization. His perspective combines strategic vision with disciplined execution, recognizing that digital transformation is not only about technology, but also about culture, operations, and customer-centered growth.