Nadina Guglielmetti

Nadina Guglielmetti

Chief Customer Officer
The Vitamin Shoppe

Nadina Gulielmetti currently serves as Chief Customer Officer of The Vitamin Shoppe. In this role, she leads developing and implementing customer-focused strategies to enhance customer satisfaction, loyalty, and profitability. She oversees omnichannel marketing initiatives, which include brand and performance marketing, loyalty, customer insights, and customer relationship management. Additionally, she is responsible for managing digital commerce. Ms. Guglielmetti joined The Vitamin Shoppe in 2017 and since that time has scaled a data-driven, customer-first strategy that drives innovation, efficiencies, and impact across key marketing processes and campaigns. The Vitamin Shoppe, a subsidiary of Franchise Group Inc., is an omnichannel specialty retailer and wellness lifestyle Company with more than 700 directly operated stores, under The Vitamin Shoppe and Super Supplements banners, and an e-commerce business. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, green living products, and natural beauty products. Prior to joining The Vitamin Shoppe, Ms. Guglielmetti was a management consultant, an Executive Director at Engine UK on the Unilever account, and Chief Digital and Strategy Officer at Kaplow Communications. Earlier in her career, she held marketing positions of increasing responsibility at companies such as WE Communications, L’Oréal, Pfizer, and The Estée Lauder Companies.

Speaking in:

Tuesday Jul 15

10:30am - 11:45am

Expert-Led Think Tanks

Our Expert-Led Think Tanks resonate with attendees because of the open and honest dialogue that takes place. Everyone feels like they have a voice in the room in a safe environment to share their perspectives and learn from others.

You’ll find a purposeful mix of recognized industry thought leaders and experienced peers shedding new light on consumer trends, ecommerce, innovative technologies and many more ways retailers are meeting customers’ needs now and in the future. This year we have extended the time of our Think Tank Sessions due to the popularity of these important conversations.

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Tuesday Jul 15

1:45pm - 3:00pm

Expert-Led Think Tanks

Our Expert-Led Think Tanks resonate with attendees because of the open and honest dialogue that takes place. Everyone feels like they have a voice in the room in a safe environment to share their perspectives and learn from others.

You’ll find a purposeful mix of recognized industry thought leaders and experienced peers shedding new light on consumer trends, ecommerce, innovative technologies and many more ways retailers are meeting customers’ needs now and in the future. This year we have extended the time of our Think Tank Sessions due to the popularity of these important conversations.

View All Think Tank Topics

Wednesday Jul 16

9:30am - 10:45am

Expert-Led Think Tanks

Our Expert-Led Think Tanks resonate with attendees because of the open and honest dialogue that takes place. Everyone feels like they have a voice in the room in a safe environment to share their perspectives and learn from others.

You’ll find a purposeful mix of recognized industry thought leaders and experienced peers shedding new light on consumer trends, ecommerce, innovative technologies and many more ways retailers are meeting customers’ needs now and in the future. This year we have extended the time of our Think Tank Sessions due to the popularity of these important conversations.

View All Think Tank Topics