Michael Relich

Michael Relich
Pacific Sunwear
Michael Relich is Co-CEO of PacSun, with oversight to the company’s operations including sourcing/supply chain, distribution, planning and allocation, IT, finance, legal and human resources. Under his leadership, the company significantly improved operations at its Groveport, Ohio DC. More recently, Michael spearheaded PSEB’s response to the COVID-19 pandemic, which enabled them to perform and operate smoothly and safely. Previously, he served in various COO roles for iconic brands such as Lucky Brand, Crate and Barrel, and GUESS?, Inc.

Speaking in:

July 11
9:15 am9:45 am
Palos Verdes Ballroom
This session will focus on customer lifetime value (CLV) and how it helps increase revenue, enhance customer loyalty, and improve profitability. The session will cover the fundamentals of CLV, including how to calculate and interpret this metric, and then dive into specific strategies and tactics for maximizing CLV as part of a retailer’s larger customer-centric business strategy. Topics will… Read more