Michael Relich

Co-CEO

Pacific Sunwear

Michael Relich is Co-CEO of PacSun, with oversight to the company’s operations including sourcing/supply chain, distribution, planning and allocation, IT, finance, legal and human resources. Under his leadership, the company significantly improved operations at its Groveport, Ohio DC. More recently, Michael spearheaded PSEB’s response to the COVID-19 pandemic, which enabled them to perform and operate smoothly and safely. Previously, he served in various COO roles for iconic brands such as Lucky Brand, Crate and Barrel, and GUESS?, Inc.

Speaking in:

Tuesday

July 11

9:15 am–9:45 am

Palos Verdes Ballroom

Maximizing customer lifetime value: Strategies and best practices for retailers

This session will focus on customer lifetime value (CLV) and how it helps increase revenue, enhance customer loyalty, and improve profitability. The session will cover the fundamentals of CLV, including how to calculate and interpret this metric, and then dive into specific strategies and tactics for maximizing CLV as part of a retailer’s larger customer-centric business strategy. Topics will… Read more