Martine Reardon

Martine Reardon
Martine Reardon
EVP, Content and Retail Strategy
National Retail Federation
Martine Reardon is executive vice president of content and retail strategy at the National Retail Federation. In this role, she is responsible for driving NRF’s event content. She identifies key partnerships, objectives and necessary investments to achieve the organization’s short-term and long-term goals to advance the interests of the industry.

Reardon served as Macy’s chief marketing officer from 2012 through 2016. She led the company’s 1,300-person marketing organization including advertising, creative, strategy, brand development, social, mobile and digital media, public relations, cause marketing, media planning, and consumer data and insights for more than 800 stores and In addition, she presided over the Macy’s Thanksgiving Day Parade, the spectacular Fourth of July fireworks shows, and tentpole fashion extravaganzas in New York City and key markets around the country. During her tenure, Macy’s recorded five consecutive years of comparable sales growth, added more than $5 billion in sales and achieved six consecutive years of double-digit growth

Speaking in:

July 16
8:30 am9:15 am
Palos Verdes Ballroom
The future of unified commerce will evolve through advanced technology, integrating AI, IoT, and data analytics for deeper customer insights and personalized experiences. Learn how the next generation of unified commerce promises to redefine shopping experiences by creating more seamless, real-time transactions across multiple touchpoints, combined with fast-evolving technologies like augmented… Read more