Formerly the Chief Marketing Officer of Walgreens, Linh led brand and marketing strategy for Retail, Pharmacy, and U.S. Healthcare. Prior to that, she was the Global CMO at Calvin Klein. With 20+ years of experience at top brands like Starbucks, Ulta Beauty, Target, and Best Buy, Linh specializes in digital transformation, revenue-generating consumer strategies, and elevating brands through compelling storytelling and ROI-driven marketing. She has been recognized as a Brand Innovators "CMOs to Watch" and is a three-time "Top 100 Women in Marketing" honoree.
Tuesday Jul 15
9:30am - 10:00am
Next-gen loyalty isn’t a program – it’s a fully integrated, data-driven strategy that makes customers feel known, valued, and connected to the brand at every touchpoint. Today’s leading retailers are moving beyond transactional rewards and designing loyalty ecosystems that blend personalization, experiential perks, and community engagement – all powered by real-time data and predictive insights. This session will explore how brands are evolving from static points programs to dynamic, customer-first strategies that foster emotional loyalty, strengthen retention, and unlock new revenue opportunities. Learn how innovative retailers are leveraging AI, omnichannel data, and strategic partnerships to create seamless, values-driven loyalty experiences that resonate with modern shoppers. Walk away with a blueprint for building customer connections that last long after the first purchase — and drive sustainable growth for your brand.
