Senior Vice President, eCommerce
Sam's Club
Greg Pulsifer has spent more than two decades building digital businesses and growing in his conviction that the industry has been asking the wrong questions. He watches retailers make the same expensive mistake: treating digital and physical as a rivalry instead of a partnership.
As head of eCommerce at Sam’s Club, Greg leads digital strategy, member analytics and the ongoing project of closing the gap between digital and physical retail. His expertise is how retailers can translate complex behavioral data into strategies that operators, merchants, and leadership teams can effectively act on — a challenge he considers just as important as the analytics themselves.
He is a frequent voice on the organizational barriers to becoming a truly data-literate retail business.
Thursday Jul 23
11:30am - 12:00pm
Rocky Mountain AB, Broadmoor West
As AI, data, and digital platforms reshape retail, retail executives are increasingly responsible not just for digital and technology strategy, but for driving measurable business growth. In this candid discussion, senior executives from leading retailers will share how they’re using AI, data, and modern platforms to unlock new revenue opportunities, optimize omnichannel performance, personalize customer engagement, and accelerate digital commerce. They’ll also explore how their leadership roles are interdependent across marketing, ecommerce, merchandising, and operations – aligning digital and technology investments directly with revenue performance.
