Founder and CEO
Hawke Media
Entrepreneur since age 6. Started with door-to-door sales and flipping Beanie Babies as a kid.
Graduated University of Arizona in 2008. Became a commercial real estate agent one week before Lehman Brothers collapsed.
Pivoted to digital and raised $1M in 2009 to launch the online music platform Fame Wizard.
Founded Swag of the Month, one of the first e-commerce subscription businesses. Sold 18 months later.
Joined startup incubator Science, helping scale portfolio companies including Ellie.com, later sold to Bally Total Fitness.
After advising brands large and small, saw a gap in the market: great marketing teams were hard to work with.
Hired seven specialists to form a marketing “SWAT team.” That team became Hawke Media.
Friday Jul 24
9:30am - 10:00am
Consumers aren’t just searching anymore; they’re asking. As product discovery shifts from traditional search engines to AI-powered chat environments, brands face a critical question: will you show up when customers ask for recommendations? This forward-looking session explores how conversational discovery is reshaping visibility, influence, and conversion. Retail and digital leaders will unpack how AI-generated answers differ from traditional search results, what it means to “write for AI,” and why structured, enriched product data is now a growth lever. We’ll also examine the emerging landscape of paid placements within AI chat and what it takes to compete. If discovery has moved, your strategy must move with it.
Thursday Jul 23
1:30pm - 2:30pm
Oracle Stage, Broadmoor West
Define how brands maintain authenticity, trust and emotional resonance when content is increasingly AI-generated and infinitely personalized.
Friday Jul 24
10:00am - 11:00am
Oracle Stage, Broadmoor West
Define how brands maintain authenticity, trust and emotional resonance when content is increasingly AI-generated and infinitely personalized.
