Ellie Quartel

Ellie Quartel
Chief Digital Officer and Head of DTC
Fossil Group
Ellie Quartel is a senior vice president at Fossil Group where she serves as the Chief Digital Officer and Head of Direct to Consumer. In this role, she leads Fossil’s digital investment agenda and transformation globally, as well as manages the ecommerce, marketplaces, and stores business globally. Fossil Group is one of the globe’s leading watch and jewelry portfolios and operates 28+ websites globally across 10+ brands. In her seven years at Fossil, Ellie has held a variety of roles across digital, strategy, DTC, marketplaces and marketing. Prior to joining Fossil, Ellie spent much of her career in consulting where she focused on strategy and operating model transformations in the Retail & Consumer Goods practice at Accenture. She began her career as a sixth grade teacher in Miami, Florida through Teach for America. She has won awards for leadership and teaching and is passionate about solving problems, leading change, coaching and of course shopping! She has a BA from Rice University and an MBA from Yale. Originally from Washington, DC, Ellie is now a Texas convert living in Dallas with her family: her husband Breck, daughter Darby (7), son Wilder (3) and beloved rescue dog, Jolene.

Speaking in:

July 17
1:30 pm2:00 pm
American Express Theatre
In today's competitive retail environment, optimizing digital channels is crucial for growth and customer retention. This panel will bring together retailers and retail experts to discuss the latest trends and effective strategies in digital channel optimization. Hear how retailers can enhance customer experiences by optimizing website and mobile interfaces, implementing GenAI-driven… Read more