Brock Butler is the Vice President of Technology at Spreetail, an e-commerce accelerator that empowers brands to optimize their online marketplaces with advanced technology. He leads multidisciplinary engineering teams developing scalable retail and fulfillment platforms, from high-throughput data pipelines to AI-driven tools that enhance listing quality and streamline essential workflows. With over 25 years in technology leadership, Butler leverages deep technical expertise developed early as an engineer at Spirent Communications and expanded through senior roles in product management and marketing.
Central to Butler’s impact is “Listing Doctor,” a proprietary platform delivering real-time content tracking and advanced image analysis across tens of thousands of products and retail channels. By continuously evaluating live listings against Spreetail's proprietary quality model, Listing Doctor flags missing images, suboptimal descriptions, or ineffective keywords, driving significant lifts in conversion rates and Best Seller Rank that translate into millions of incremental revenue dollars. A recognized thought leader, Butler frequently shares insights at NRF Nexus and industry events on AI-generated content, visual search, dynamic pricing optimization, and technology-assisted business development. He emphasizes human-in-the-loop processes and adaptive feedback loops to ensure AI enhances performance without compromising expert judgment or brand integrity.
Based in West Chester, Pennsylvania, Butler balances his professional life with passions for long-distance running, skiing, and spending quality time with his two children. He champions a holistic, health-focused workplace culture and offers forward-thinking perspectives on responsibly integrating AI and automation to redefine the retail experience.