Alex Genov

Head of Marketing Insights and Customer Research

Zappos

Experienced customer research professional and CX leader who applies his Experimental Social Psychology background and his passion for research, design, and innovation to solving important customer and business problems.

My professional career spans 20 years and different industries ranging from insurance (State Farm) to personal finance (Intuit/Turbotax) to B2B (Active Network) to retail (Zappos).

My goal is to help teams create remarkable products and services which make people's lives easier and more enjoyable.

Join Alex for his session below, and grab a seat at his table to discuss consumer trends 2025 and beyond during our Expert-Led Think Tanks.

Speaking in:

Wednesday

July 12

3:00 pm–3:30 pm

American Express Theatre, Palos Verdes Ballroom

Building deeper empathy for your customers in uncertain times and beyond

The past few years has seen a trend to focus on big data and to believe it can provide everything needed to understand the customer. While big data has its place and value, it is only one piece of the puzzle. Another key yet barely tapped piece of the puzzle is the human side of data and business. Focusing on individual customers and what they care about, desire and value helps move companies… Read more

Tuesday

July 11

11:00 am–12:00 pm

Palos Verdes Terrace

Expert-Led Think Tanks

Join our handpicked group of subject matter experts to discuss future-forward ideas. With three separate opportunities to engage, NRF’s Expert-Led Think Tanks allow attendees to dive deep into a single topic or explore three different topics for a broader perspective. Join your peers and be inspired during these insightful share-and-learn “group thinks” held on Terranea’s gorgeous lawn. Topics… Read more

Wednesday

July 12

11:00 am–12:00 pm

Palos Verdes Terrace

Expert-Led Think Tanks