SVP, Client Partner
Softtek
Albert Guffanti is SVP, Client Partner at Softtek, where he helps consumer goods and retail organizations connect industry strategy, technology innovation, and business execution. His work focuses on empowering teams, strengthening client relationships, and transforming ideas into actionable, high-performance strategies.
Albert brings deep experience across B2B media, consumer goods, and retail technology. Prior to Softtek, he spent more than 16 years at EnsembleIQ, where he held senior leadership roles across RIS, CGT, Consumer Goods Technology, and Shopper Marketing. Throughout his career, he has built a strong network of retail and consumer goods executives, analysts, and technology partners, helping facilitate strategic conversations around market dynamics, innovation, and industry transformation.
Friday Jul 24
9:30am - 10:00am
Dragonfruit AI Stage, Broadmoor West
Retailers are under pressure to deliver personalized, frictionless experiences at increasingly rapid speeds. This session explores how combining AI with nearshore delivery models can help retailers accelerate transformation and scale innovation across the enterprise. Learn how AI can enhance customer service, enable faster decision-making, and power more seamless omnichannel experiences – from digital engagement to store operations. Through practical examples and real-world lessons, this session will outline how retailers can move beyond experimentation with AI to operational impact – while building the delivery model required to sustain innovation, improve customer outcomes, and drive measurable business results.
