Abra Potkin

Abra Potkin
Abra Potkin
Founder and Co-CEO
Abra Potkin is the Founder and Co-CEO of VIDEOSHOPS, a technology platform that gives creators of all sizes the opportunity to build a business just by sharing the products they love across all social platforms.

Potkin comes to VIDEOSHOPS having over 30 years of extensive network experience creating and producing original programming for television and digital platforms. Her most noteworthy positions include Senior Vice President of Development at ABC/Disney for The View, Senior Vice President of Talent and Development at CBS for Rachael Ray, Head of Development for ABC's Lincoln Square Productions’ Katie, where she helped develop and launch Katie Couric's talk show. Most recently, she was Vice President of Talent and Strategy at Verizon Media. Potkin has also won a Peabody Award for her work on the television documentary Before Her Eyes.

Speaking in:

July 27
12:45 pm1:15 pm
Palos Verdes Ballroom, 4th floor
Eighty-eight percent of consumers purchase products that their friends have recommended, and with 4.5 billion consumers currently on social media platforms, leveraging influencer-based recommendations in marketing campaigns is no longer a nice-to-have but essential to the business. Many consumers are sharing daily the products they have found and they love. There is a demand for creators to… Read more