July 1210:30 am–11:00 am
American Express Theatre, Palos Verdes Ballroom
The digital store is adidas’ fastest-growing sales channel, generating double-digit growth rates annually. In 2017, adidas set an ambitious goal to quadruple their online sales from €1 billion to €4 billion by 2020. To do this, the company made a pivotal strategic decision to rebuild its digital presence and implement a culture of continuous discovery across its org. Fast forward to today, adidas is embracing a truly omnichannel and increasingly personalized approach to driving customer engagement. This session looks toward the future at how retailers can stay ahead by prioritizing and investing in ongoing innovation.
Global Director Digital Experience Design