The (very near) future of retail: Embracing omnichannel, personalization and continuous innovation

The digital store is adidas’ fastest-growing sales channel, generating double-digit growth rates annually. In 2017, adidas set an ambitious goal to quadruple their online sales from €1 billion to €4 billion by 2020. To do this, the company made a pivotal strategic decision to rebuild its digital presence and implement a culture of continuous discovery across its org. Fast forward to today, adidas is embracing a truly omnichannel and increasingly personalized approach to driving customer engagement. This session looks toward the future at how retailers can stay ahead by prioritizing and investing in ongoing innovation.