July 283:00 pm–3:30 pm
Palos Verdes Ballroom, 4th floor
The wellness space has a natural fit in a virtual environment, evidenced by the successful shift of fitness classes online and mindfulness apps soaring in popularity through COVID. Led in conversation by esteemed fashion journalist, Lauren Sherman, premium athleisure brand Alo Yoga’s VP Marketing, Angelic Vendette, and Roblox’s VP of Global Brand Partnerships, Christina Wootton, will share details of the immersive wellness experience they introduced earlier this year called “Alo Sanctuary.” The conversation will examine how the partnership came to life; the goals of Alo Sanctuary; the role of influencers; and metrics used to illustrate the tremendous success of the program (from site traffic to sales). With “metaverse” the latest retail buzzword, brands are facing pressure to test an experience in the space, or minimally have a strategic point of view on the topic for inquiring company stakeholders. This session aims to help executives address these questions. Plus, don't miss the opportunity to experience a bit of the metaverse "IRL," with a guided meditation from one of Alo Sanctuary's featured yogis.