Driving customer engagement with superior ecommerce capabilities

The digital store is adidas’ fastest-growing sales channel, generating double-digit growth rates annually. In early 2017, adidas set an ambitious goal to quadruple their online sales from €1 billion to €4 billion by 2020. To do this, the company made a pivotal strategic decision to rebuild its digital presence, drive direct relationships with its customers, and elevate the adidas brand through exceptional online experiences. This session will feature adidas’ case study in retooling the digital experience for best-in-class customer engagement.