July 2712:45 pm–1:15 pm
American Express Theatre
Eighty-eight percent of consumers purchase products that their friends have recommended, and with 4.5 billion consumers currently on social media platforms, leveraging influencer-based recommendations in marketing campaigns is no longer a nice-to-have but essential to the business. Many consumers are sharing daily the products they have found and they love. There is a demand for creators to monetize their taste and influence directly from social platforms but the tools to do so have been limited. Retailers and brands need to see ROI and are looking for ways to embrace influencer marketing, which is not possible without creator-driven marketplaces and access to first-party data and analytics. Join Abra Potkin and Nicole Winnaman, Co-CEOs and Co-Founders of Videoshops, as they share ways that retailers and brands can ignite real conversions by the democratization of social commerce. Learn why the future of retail is social commerce and how creator marketplaces level the social commerce playing field serving as the next-generation of shopping malls.