Everyone is under pressure to either discount less – or make promotions more profitable. New advances in AI technology give retailers new levers to drive results, impacting both the top and bottom line. In this conversation, Session AI CMO Jason Seeba sits down with a leading retailer to discuss how they are transforming their digital promotional strategy with AI. They’ll explore how to target anonymous site visitors effectively, maximize both top- and bottom-line impact with AI, and boost ROI with AI-driven offers and experiences.